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Because you get it just the way you want it. You get the stock you want, with the action you want, with the barrel you want (provided it is one of our Border or Archer barrels) the length you want, shooting the cartridge you want in the calibre you want.
We test shoot all our rifle builds and they do not go out of the door unless they shoot three shot groups which are half inch or better at 100 yards, using handloaded ammunition. It is important to stress this point. Just as you would not expect tyre blistering performance from a Ferrari if you fed with cut price supermarket petrol, you should not have an expectation that factory ammo performance will be magically transformed by shooting it in a custom rifle. While we will function test our rifle builds using factory ammo, we recognise that when we shoot factory ammo for a group, the limiting factor on accuracy is going to be ammo. |